What is SEO (Search Engine Optimisation)?
SEO is the name of the process given to achieve high rankings and visibility on search engines for your website. If you want your website returned prominently in the Google search results, you will need the services of a good SEO company as normal search engine submission will not be enough.
For example, if your website offers a product that relieves pain, you would expect your website to be returned by the search engines, including Google search, when users search under pain relief or pain relief therapy as well as your company name. In order for this to happen, certain technical aspects have to included and taken into consideration when building your website.
Why is SEO necessary?
If you have a website that you have invested time and money in developing, if potential customers searching the internet for your products or services cannot find your website, then you will be not get the business but your competitors who have taken the design of the website one step further by using a SEO company services, will be returned by the search engines. Good SEO services will result in more sales!
What SEO Services do Web Active offer?
Apart from free search engine submission which Web Active perform on every website they build, Web Active, being a search engine optimisation company in Cape Town, South Africa, offer a full South African SEO Service. Our goal is to get your website listed on top search engines, including Google, and relevant directories.
Web Active's search engine optimisation services include:
- Optimised web content
- Structured meta and title tags
- XML sitemaps
- Inclusion of Robots.txt files
- Registration for Google Analytics
- Progress Reports
Optimised Web Content:
It is important to understand that websites are not ranked, but rather web pages are. Therefore the content on each pages should be optimised for maximum exposure and visibility. If your web page deals with one particular service or product, then that page should include the correct keywords, meta tags and content for that particular service or product.
Structured Meta and Title Tags:
Meta Tags are not visible on your web page unless you View the Source of the web site code. They are there for search engine spiders and not people browsing your website. They inform search engine spiders briefly as to what content should be found on that page. If swimming pool is in your meta tags, the search engine spiders would expect to find swimming pool content on your web page.
Xml Sitemaps
As mentioned previously, web pages are ranked and providing a search engine spider with an overview via a XML Sitemap they will easily be able to follow your website links and register relevant pages for targeted search results.
Robots.txt Files
A robots.txt file informs a search engine as to what pages they may or may not view or register. Without an accurate and up to date robots.txt file on your website, a search engine may register content that you do not want displayed in Google search results. It also quickly guides them to the relevant pages of your site that you do want registered to be returned in search engine listings.
Google Analytics
Google Analytics provide you with up to date information regarding web site visitors, traffic, keyword performance and much more so that you can monitor how well your website is performing. This information is displayed in an easy to understand way with graphics and charts. You will see which of your keywords are performing, where your traffic is coming from and also how long your website visitors are staying on your site. By knowing this information, you are able to tweak your site accordingly to increase your web rankings.
Progress Reports
Depending upon your SEO service contract, progress reports are issued to show you how well your site is doing. For example, one month your site may be listed by a search engine on Page 2 for a specific keyword and the next month it drops to Page 5 or moves to Page 1. This information is crucial for ongoing search engine optimisation to continuously improve your website search engine results.
| SEO Case Studies |
Your Move Personnel - www.yourmovepersonnel.co.za
Your Move Personnel is a recruitment company in Cape Town. Therefore they need to be found on search engines under Your Move Personnel as well as other search words such as Cape Town Personnel Agencies etc.
The search screenshots associated with Your Move Personnel are from Google First Page Rankings only.
We have also included a copy of their Google Analytics Report which illustrates that their site has been found on over 200 different keywords!
Germopulse - www.germopulse.com
Germopulse have developed a device that provides natural pain relief therapy via the Tazim Pain Modulation Device. Their site is found under the obvious search words like Germopulse, Germo Pulse, Tazim Pain Device but also under words such as Natural Pain Relief and Pain Therapy.
Again, the screenshots that are associated with this site are only from Google First Page Results.
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| SEO Tools |
| Google Page Rank Checker
Page Rank Explanation from Google PageRank Technology: PageRank reflects our view of the importance of web pages by considering more than 500 million variables and 2 billion terms.
Pages that we believe are important pages receive a higher PageRank and are more likely to appear at the top of the search results. |
PageRank also considers the importance of each page that casts a vote, as votes from some pages are considered to have greater value, thus giving the linked page greater value. We have always taken a pragmatic approach to help improve search quality and create useful products, and our technology uses the collective intelligence of the web to determine a page's importance.
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| Check Page Rank of any web site pages instantly: |
| This free page rank checking tool is Page Rank Checker service |
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GOOGLE MAPS LISTING Local customers already search Google for the products and services you offer. Create a business listing to be sure they find you. You will need a Google account to use this service which is quick and easy to signup for if you do not have one, but if you are already a gmail user, you will be able to use that. GOOGLE PAY PER CLICK (PPC - GOOGLE ADWORDS)
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